'Necessity is the mother of invention," the saying goes, and for Mom Culture founder Lenore Moritz, it was her personal need for a regular "culture fix" that inspired her to create opportunities for other moms to stay connected to the arts and culture scene.
"After the birth of my first son, I still wanted to keep attending the events I had been used to going to, but I had a newborn and that didn't work very well," said Moritz, who lives in Minneapolis.
She would often take Harper, now 4, to baby gym and baby yoga classes, which she enjoyed but recognized as being all for the baby.
With a background in public relations, Moritz knew there must be a way to fill the culture void she was experiencing while helping other parents do the same. In 2007, she began approaching local arts organizations, such as the St. Paul Chamber Orchestra, Walker Art Center and the Minnesota Opera, to see if they would be willing to help her create events geared for moms and their kids, ages newborn to 5.
The response from the organizations was positive and soon Mom Culture Live, a series of Friday morning performances, was born. Scheduled at different venues around the Twin Cities, the 45-minute events, typically held five to eight times a year, draw moms, dads and grandparents.
"Even though the performances are geared to parents, it has been really cool to see how the kids respond," said Moritz. "As soon as the voices or the music start, the space gets really quiet. The kids are just captivated."
A website is born
Although Moritz's culture fix was being met, she wanted to remove the geographical boundaries for moms unable to attend performances and also delve more deeply into the arts world. That led to the creation of her Mom Culture website.