Teague oversees a 25-sport department with a $79.5 million budget, but the Gophers trail their Big Ten peers in facilities and other amenities. The school needs a basketball practice facility, a new indoor football facility and a new academic center. Teague estimated the entire project could cost between $80 million and $125 million.
The unveiling of the facilities master plan has been pushed back several times as the athletic department attempts to tackle a massive project at a university that has come under heavy criticism for its spending habits. Teague also acknowledged that his early time line for the rollout was “overly optimistic.”
Despite a lucrative annual payout from television revenue through the Big Ten Network, the Gophers operate in a tough economic climate because of dismal football attendance and a fanbase that needs to be rejuvenated. But they feel optimistic about the overall direction of the department.
“You’ve got to sell your vision and sell what you’re doing,” Teague said.
Teague has devoted considerable time to cultivating relationships with corporate partners and prominent boosters, specifically billionaire alum T. Denny Sanford. But Teague’s inroads with Sanford were threatened when a proposed takeover of Fairview Health Services and the University of Minnesota Medical Center ended acrimoniously in April, as Sanford Health withdrew from those talks after intense scrutiny.
University President Eric Kaler placed restrictions on communication with Sanford during merger talks to eliminate the appearance of a conflict of interest. Those restrictions have been lifted, which opens the door for Teague to resume his courtship of Sanford, whose $6 million donation to TCF Bank Stadium was the largest personal gift for that project.
It seems unrealistic that the Gophers could fulfill their entire facilities wish list without a major donation from Sanford or someone else. Teague said previously that a lead donor is preferable and a traditional model in any major facilities project, but he indicated the Gophers also could have a “lead donor on a variety of different buildings.”
AD job has changed
Teague fits the mold of the modern athletic director: equal parts CEO and socialite. In a span of one month this spring, his schedule included 42 appearances, split between private donor meetings and speaking engagements. Fundraising remains his bailiwick and a key distinction between him and his predecessor.
Maturi built a reputation as a dogged supporter of every Gophers team and a grunt worker who kept long hours in his office. Though he also devoted an abundance of time to fundraising, Maturi seemed to lack the inherent comfort and ease that Teague shows in that capacity.
“Norwood knows how to make everybody feel like they’re important because you never know when somebody is going to go in their pocket and write a check,” booster Harold Goldfine said. “He is into the business.”
That business focus has become an integral part of the job, a byproduct of the arms race in college athletics.
“I think the makeup of the AD today is different than obviously 30 years ago,” said longtime Gophers baseball coach John Anderson, working under his 11th athletic director. “It becomes more about being able to manage the financial enterprise. I’m not so sure it’s less about athletics and more about business to be honest with you.”
Teague said he strives to find balance in his job and disagrees with any notion that he is an absentee administrator focused more on fundraising than his school’s athletic programs.
“As an athletic director, you could easily get sucked into dealing with personnel all day,” he said. “You’ve got to fight to get out [of the office]. Now, I have to keep a close watch on it. I will not be an MIA AD.”
Gophers soccer coach Stefanie Golan said Teague maintains a visible presence inside the department despite his fundraising schedule. She noted that Teague even attended her team’s first-round match in the Big Ten tournament in Indiana last fall.
“He’s very invested in our players,” Golan said. “Yeah, he has people who are here a lot and doing a lot for him and they’re good at what they do. But just because he’s out there doing the fundraising doesn’t mean that he’s not present at the same time.”
Ultimately, Teague knows that winning typically spurs financial giving in college athletics. To that end, the Gophers desperately need their football program to become successful in order to boost attendance and harvest goodwill among fans and boosters.