Ever since the Lands' End spring catalog landed in my mailbox, I've been mulling over the colossal blunder initiated when Lands' End big shots decided to dress up the usual array of boatneck tees and crop pants with CEO Federica Marchionni's lengthy, gushing interview with feminist icon Gloria Steinem. The mega-kerfuffle began with the appearance of that same interview on the Lands' End website, which was promptly "scrubbed" of the offending material and replaced by an apology to those customers who were seriously miffed. Best as I can make it out, those customers would be those of us residing in flyover country, looking to Lands' End for school uniforms and swimsuits that cover what we don't care to display.
As any person aware of the current political and cultural divide would have predicted, Lands' End's apology — which likely soothed no ruffled feathers anyway — provoked rancor in the other half of the customer base. Suffice to say, the executive team will have a dickens of a time trying to keep the ship from sinking and taking with it the livelihoods of scores — perhaps hundreds — of our Wisconsin neighbors.
This is, in part, the sad outcome of an inexplicable hiring choice. Marchionni was hired a year ago, announcing immediately that she wouldn't be spending any more time than necessary in Dodgeville, Wis., thank you very much. Her compensation — $950,000 annually plus a $1 million signing bonus and $2.75 million in stock (vested after a three-year tenure, which is admittedly in doubt at this point) was sufficient inducement, however, and would indeed seem to be enough to permit Marchionni to promote her pet political and social causes on her own dime.
I do not myself possess an MBA from a tony institution of higher learning. Nonetheless, I offer for consideration by corporate boards the following principle: Just sell good stuff for a fair price.
Debra L. Kaczmarek, Rosemount
DEMOCRATIC CAUCUSES
Editorial Board is wrong: Vote Sanders for head and heart
The Star Tribune's Feb. 28 endorsement of Hillary Clinton over Bernie Sanders because "Clinton is the clear choice … for head and heart alike" is completely upside down in light of the Iraq war.
Sanders stood firmly against the invasion, while Clinton stood firmly for the invasion. No heart in good health supports an unnecessary war fought to maintain oil flow and profits. The clearer mind, that of Sanders, saw that the war would destabilize the region and come back to bite us. Sanders also questioned the flimsy claims that the George W. Bush team gave to justify the invasion. Clinton's vaunted mind failed us on both accounts.
Clinton may have wanted to further the progressive cause as she went with the flow. This is called incrementalism — make compromises to further your cause. If so, support for a murderous and politically foolish war as a way to do good is not a quality of a good heart.
Bernie Sanders, not Hillary Clinton, demonstrates the superior head and heart and deserves our vote.