Edina Realty CEO is stepping down

  • Article by: Jim Buchta
  • Star Tribune
  • January 27, 2014 - 9:42 PM

Longtime Edina Realty Home Services President and CEO Bob Peltier will step down from the day-to-day operations of the company and become chairman emeritus, Home­Services of America announced Monday.

HomeServices, parent company of Edina Realty, said Greg Mason, another longtime executive, will take over the daily functions. Mason was general counsel of Edina Realty Home Services, which includes the well-known Edina Realty brokerage and a mortgage, title, escrow and insurance business.

The appointments are effective immediately.

In a note to employees, Peltier recalled telling employees that after suffering a stroke in 2008, his goal was to build the company despite the housing crash.

“I made a promise to see things through until I felt greener pastures were upon us. I am now confident that the timing is right for a leadership change,” he said. “Edina Realty will always be a part of me, and I’m happy to continue serving as chairman emeritus as I spend more time with my wife, kids and grandkids.”

Peltier began his real estate career in 1978 and has held numerous executive ­leadership positions at Edina Realty before being named Edina Realty Home Services president and CEO in 2009.

Minneapolis-based HomeServices is an affiliate of Berkshire Hathaway and is the second-largest real estate company in the country.

Mason has been with Edina Realty Home Services since 1986 and has helped guide Edina Realty’s expansion into several key regional markets over the past several years. In 1997, he was president of Edina Realty Title, and has been managing director of nationwide title services for HomeServices of America Inc. And in 2011, Mason helped establish the HomeServices Title & Closing Network.

“Bob and I have worked together for many years and his strategic insight and vision have been at the center of Edina’s unparalleled success,” Mason said. “He attracted and inspired a team of immensely talented executives, agents, sales managers and employees. I look forward to leading Edina Realty to its next stage of growth and performance.”

Today, Edina Realty has about 60 real estate offices throughout the Midwest and closed nearly 31,500 real estate transactions for more than $7.2 billion last year.

Jim Buchta • 612-673-7376

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