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Continued: Cloud Cult spreads its 'Love'

  • Article by: CHRIS RIEMENSCHNEIDER , Star Tribune
  • Last update: April 25, 2013 - 4:42 PM

Minowa, who turned 40 in February, put it more bluntly in our interview: “This album is really about cutting through a lot of my own personal crap.

“After ‘Light Chasers,’ I realized so many of our songs are about that constant search to explain the unknown, the afterlife, all that stuff. But there’s a lot to be sorted out right in front of our faces, the things we can all do to be better friends, better spouses, better human beings. I wanted this record to be more about being in the moment, and making it count. A lot of that, of course, starts with love.”

He didn’t actually think of that as an album title until near the end of recording, when Nova bum-rushed the home studio and started chanting, “Ladies and gentlemen, I looove you” — a moment captured in the instrumental track “Catharsis.”

On a more pragmatic front, Minowa got to thinking about all the ways an album title matters to a band. “I knew that there would be all these posters and T-shirts and articles about us where the word would appear,” he explained, adding with a laugh, “It’s sort of like we’re branding ‘love.’ ”

Turns out, the hippie soul-searching bandleader also has a shrewd marketing mind.

 

Chris Riemenschneider • 612-673-4658 • Twitter: @ChrisRstrib

 

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