With shoppers turning out in droves to capture door busters at Wal-Mart, Target, Sears and Kmart this year, some analysts are predicting even earlier start times next Thanksgiving.
Started by American Express in 2010 as a promotion for its small business customers, Small Business Saturday is held the Saturday after Thanksgiving. It encourages people to shop at small neighborhood retailers.
It takes place the Monday after Thanksgiving, with many online retailers offering extra perks such as percentages off and free shipping.
JOHN EWOLDT
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