SKIPPERLINER

  • Updated: March 2, 2012 - 8:32 AM

SKIPPERLINER

Business: Manufactures custom houseboats, commercial passenger vessels, yachts and work boats. Also offers after-sales service and boat storage.

Founded: 1971; acquired by present ownership in 2010

Headquarters: LaCrosse, Wis.

Website: www.skipperliner.com

Employees: 20

Executives: Jeb Griffith, CEO; Pete Griffith, vice president; Gary Smith, vice president of sales and marketing

2011 revenue: $5 million to $10 million

Strategy: Reconnect with past customers, continue marketing to reach new leisure and commercial customers, explore international sales.

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