
Apple Watch is no longer a mystery. (Details here for those who have been living under a low-tech rock.)
So, does it fulfill all our hopes and dreams for a smartwatch? When we already have handheld computers that do an awful lot, does Apple Watch add enough to make you want to drop $349?
We won't have concrete answers for a while, since its not available until early 2015. But it's interesting to think about. What would it take for you to buy a computer that you'd strap to your wrist?
Local tech enthusiasts discussed that at a Mobile Twin Cities group gathering the evening before Apple's big announcement. In a room with 20 tech savvy people, only a couple had purchased one of the existing smartwatches on the market. (Here's a nice side-by-side comparison of Apple Watch and some of its competitors.)
What made them hesitate? Price. Concerns about battery life and the hassle of charging. Durability. Doubts that a smartwatch can do that much more than a smartphone already does.
Nevermind that a large chunk of the population ditched their watches in favor of using smartphones to keep track of time. There's this idea (in the tech community, anyway) that the watch is where it's at.
Greg Swan, senior vice president for digital strategy at Weber Shandwick, pointed out that the smartwatch has been a cultural touchstone for decades. Dick Tracy, James Bond, the Jetsons, Penny from the Inspector Gadget cartoons. They all had smartwatches.
"We have this amazing dream and this cultural vision of what we expect watches to do," said Swan, who started the discussion with a presentation, "Smartwatches: Past, Present and Future."