"Steve Jobs" has received raves from critics, awards voters and early audiences in Los Angeles and New York, but the late tech icon's family has been putting roadblocks in the way of Danny Boyle's movie from the start.
In fact, Boyle revealed to TheWrap that the filmmakers and Universal Studios' lawyers had to invoke the fair use exception to U.S. copyright law in order to use Apple's famous "1984" Super Bowl commercial. The rights to the commercial were initially denied them by the family, which hated Walter Isaacson's biography of Jobs on which Aaron Sorkin partly based his screenplay.
The commercial, which was directed by Ridley Scott, was only aired twice — once late at night on Dec. 31, 1983 to qualify for advertising awards, and then more notably during the 1984 Super Bowl.
Often considered the greatest television commercial ever made, the ad was inspired by the George Orwell novel "1984" and features a young woman throwing a hammer through a huge screen on which a Big Brother-type figure addresses a crowd of faceless, obedient workers.
The commercial plays a key role in "Steve Jobs." It is screened before Jobs introduces the first Macintosh computer to a rapt audience at a product launch in 1984, and it is also a source of heated arguments between Jobs, played by Michael Fassbender, and Apple CEO John Sculley (Jeff Daniels) in the film.
In an interview with TheWrap, Ridley Scott said that the "Steve Jobs" filmmakers originally approached him asking for permission to use the groundbreaking commercial. "I said, 'I will do everything I can to get it,'" he said.
The director said he went to Chiat-Day, the advertising agency for which he had created the commercial. "Chiat contacted me and said Steve's family had said no, because they weren't happy about the direction the film had taken."