The "Protect Excelsior" signs are popping up on lawns faster than the old homes are coming down in this charming Lake Minnetonka town.
Residents behind the movement say they are fighting to hold on to the character of the town, which has seen an explosion of growth from residents bringing in a more upscale feel.
For years, Excelsior has been treasured for its laid-back, affordable lake vibe. Now some residents fear it might become more like its flashier, glitzier neighbor across the bay, Wayzata.
"Excelsior is taking on a new look, and seems to be losing the authenticity and vintage charm. You can't replicate that," said Marla Mullaney, an artist whose "protect" sign sits in her front yard.
Twenty-five houses have been torn down and replaced in the past five years, a big number for a town of 2,225 that covers just one square mile.
The debate over teardowns isn't the first clash over the pace and style of development. Residents have fought to preserve a traditional look for the town's new library, the idea of a lakeside hotel has been batted away and a car dealership-turned strip mall sparked concerns about too many chains.
In this fall's race for mayor and City Council, development has been front and center, with another building proposal already stirring debate.
Council Member Greg Miller understands that people want what the town has.