Like cars, college has a sticker price and then the price a student actually pays.
That price varies from person to person depending on everything from financial need to whether a student is good at throwing a ball, taking a test or playing the tuba. But unlike cars, families seem less willing to be tough negotiators when it comes to paying for college, relying instead on the belief that college will pay off, no matter how much it costs.
Figuring out the college financing process is needlessly complex. But families can't roll over. They need to take a magnifying glass to college costs before setting foot on campus, not when the loans come due.
"People need to be asking questions of schools that schools don't necessarily want to answer," said Todd Johnson, president of College Admissions Partners in Minnetonka.
For instance?
What percentage of need do you meet? Need is defined as the cost of college minus the expected family contribution calculated using the Free Application for Federal Student Aid (FAFSA). Everyone should fill out the FAFSA, even if they think they make too much money for aid. The more selective the school, the more likely it is to meet 100 percent of a family's need, said Johnson, naming Carleton, Macalester and St. Olaf as Minnesota schools with the reputation for meeting need. Colleges meet that need through a combination of work-study programs, loans and grants.
What if a college doesn't meet 100 percent of need? It means the family will have to come up with the gap between the aid package and the cost of tuition using resources such as savings, home equity, parent loans or private loans. Or a student will have to get a job.
Johnson says cheaper public schools are less likely to meet 100 percent of student need, which means private schools with hefty price tags can ultimately be a better bargain than a state school with less aid.