
Above: Morris Day of The Time during the Grammys Prince tribute. (Photo by Matt Sayles/Invision/AP)
Just what does exposure on the Grammy Awards mean?
One measure is streaming on Spotify.
Guess who got the biggest percentage boost within one hour after Sunday's Grammy telecast?
Adele? Nope. Beyoncé? Nah. Bruno Mars? Wrong again.
It was William Bell, the veteran R&B singer, who at 77 won his first Grammy, for best Americana album, for "This Is Where I Live." His streams increased 680 percent after he performed his blues classic "Born Under a Bad Sign" with Gary Clark Jr.
Also earning a 680 percent increase was Cynthia Erivo, the star of the music "The Color Purple," who sang "God Only Knows" with John Legend during an in memoriam segment. She also won a Grammy for best musical album for "The Color Purple."
Americana maverick Sturgill Simpson checked in at No. 3 at 346 percent. He performed "All Around You" on the telecast and claimed a trophy for best country album, for "A Sailor's Guide to Earth."