Ross Levin
Job: Money manager.
Tools: Levin, who was named one of the nation's top financial planners by Barron's, relies heavily on experience. After getting a business degree from the University of Minnesota in 1985, he founded Accredited Investors.
Approach: "We try to make more decisions that are more good than bad rather than right or wrong."
Accuracy: Accredited Investors must be doing something right: It has retained 95 percent of its customers from five years ago, Levin said.
Fallout: "We look at how we could make a better decision. … It's important to evaluate both your process and the decision. You can have a bad decision with a good process, but also a bad decision that come out of a bad process."
Kate Greenway
Job: Tarot card reader and spiritual adviser.
Tools: Greenway says her trust in tarot cards is "complete, totally complete."
Approach: "You can say I'm looking at the weather of the soul, what's underground that people can't see, bringing something up from the unconscious to consciousness."