Are changes afoot at MPR?

Top administrator sends out ominous memo that doesn't bode well for public-radio giant.

July 1, 2015 at 9:27PM
(The Minnesota Star Tribune)
(The Minnesota Star Tribune)

APM's Jon McTaggart

Anyone who has read an internal memo that ends with "we cannot succeed with 'business as usual'" knows what's probably coming: Financial cuts and layoffs.

That's the safe assumption to make after receiving a copy of an email sent out Monday by Jon McTaggart, president and CEO of American Public Media, the parent company for Minnesota Public Radio:

The email, confirmed by at least one employee, reads as follows:

"Between now and the end of July, we will be making changes across the American Public Media Group (APMG) that will enable us to focus our resources in ways that will create stronger and even better experiences for our audiences. We will organize our work differently and set new priorities for how we spend our time and our money. We will stop some programming and create capacity for new content and innovative audience services. We will eliminate and change positions in some departments, and create capacity for new positions in others…Leaders in each area will implement their decisions and discuss details with you over the coming weeks. Collectively, these changes will enable us to expand our services in health, education and sustainability – adding to our current strengths in business and public affairs journalism, and classical and contemporary music. We will invest in distinctive on-demand offerings, in growing and knowing our audiences, and in developing new ways to earn greater support for our public service. We started this work two years ago when we launched Audiences First, and now we must accelerate our pace of change…We cannot succeed with "business as usual."

Ouch.

Some inside the public-radio walls are speculating that the reason for the siren has to do with the struggle to get institutional funding, a fairly common problem these days. An APM spokesperson denies that is the case. In fact, this person says, APM is growing and is working under a balanced budget.

While the Star Tribune has yet to learn of any household names getting the axe, some layoffs have already taken place in the last 24 hours, according to an insider.

Have any tips? Email me at njustin@startribune.com:

about the writer

Neal Justin

Critic / Reporter

Neal Justin is the pop-culture critic, covering how Minnesotans spend their entertainment time. He also reviews stand-up comedy. Justin previously served as TV and music critic for the paper. He is the co-founder of JCamp, a non-profit program for high-school journalists, and works on many fronts to further diversity in newsrooms.

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