Billboards will blanket the St. Joseph, Minn., area in a new effort to find Jacob Wetterling, who was abducted 25 years ago this month.

Officials will announce the new campaign at a Tuesday news conference in St. Cloud. The six billboards will feature a photo of Jacob as a kid and a picture of what Jacob might look like at age 36.

Jacob was biking home from a convenience store with his brother and his best friend when a masked gunman jumped out and ordered the boys to the ground. He let the other boys go, but Jacob was never seen again.

Backed by the National Center for Missing and Exploited Children, the Stearns County Sheriff's Office and the FBI, among others, the new campaign seeks the public's help in the search. The billboards, placed in spots near the abduction, will urge anyone with information to call 1-800-THE-LOST.