For several years, David Bollig described the work of one of his computer firm's better customers — a university research lab in California — to help suppliers and other customers understand what his company can do.
"I would say 'There's this cool one where they're trying to discover gravity waves and prove Einstein's theory,' " he said. "And people would just kind of roll their eyes."
Then, in February, those researchers revealed that they had detected a gravitational wave from the collision of two black holes, a breakthrough that is likely to lead to a Nobel Prize.
The clusters of high-powered computers built at the firm Bollig and his wife, Cynthia, own in Burnsville, called Northern Technologies Inc. or Nor-Tech for short, sorted through billions of signals gathered by giant detectors in Louisiana and Washington state.
"Now people are saying 'That's the thing you were telling us about,' " Bollig says. "People call and ask us to explain the signal analysis we can do."
The couple started the company as an assembler of custom-ordered PCs in the 1990s, a time when it seemed that nearly every strip mall and industrial park in America had a mom-and-pop computer operation. Nor-Tech still puts together or customizes PCs, mainly for school systems and midsize businesses around the Twin Cities.
But when margins collapsed on PCs in the late 1990s and early 2000s, the Bolligs decided to invest at the high-end of the PC business. They hired engineers who knew how to put together the highest-performing microprocessors into clusters that could share the load of running a program or sorting data.
A financial backer in Texas initially resisted their plan. "Everyone pulled back when PCs started slowing down," Bollig said. "Very few people made hard-core investments in new areas and I'm glad we did."