The sign in the window says "retro arcade and museum." Retro, because most of the arcade games inside this Lake Street storefront were considered cool -- 25 years ago. A museum, because in the age of Wii and PlayStation 3, these stand-up game cabinets are relics from another time.
This is Rusty Quarters, the only vintage arcade in the Twin Cities. The small business, containing 21 old-school arcade games, is owned by proud geeks Sage and Annie Spirtos.
On a recent night, Sage was holding court behind his iMac inside the arcade. He wore a "Donkey Kong" T-shirt with the phrase "Going Bananas" splayed across his belly. A group of young boys was jostling for position in front of a three-player game.
"Our biggest money-maker is 'Rampage,'" he said of the 1986 game. "It's a no-brainer. You just go around smashing stuff."
If only life were that simple.
Sage and Annie opened a comic book shop in this same location in 2010. It didn't do well, so they tweaked the concept, turning it into a novelty toy shop. While the colorful merchandise wasn't selling, the lone "Donkey Kong" arcade game in the corner was a hit. People just kept pumping quarters into this 30-year-old machine. It got to the point where players would be standing outside waiting for the store to open.
So Sage and Annie began scouring Craigslist and calling arcade dealers nationwide. In time, the couple amassed a respectable collection of vintage cabinet games. They opened Rusty Quarters on Dec. 28; it's been packed ever since.
It's easy to see why. Each game costs one quarter. Huddled in front of the machines are thirty-somethings reliving their youth, hipsters on their way to Bryant-Lake Bowl and parents showing their children what nostalgia looks like. On quarters alone, this business is surviving. "We're doing pretty good," Sage said. "Not enough to be millionaires but enough to keep the lights on."