Isabella Carlson’s potato rolls are the stuff of legend.
Each holiday season, her four children and 12 grandchildren savor the fluffy rolls, which bake together in a pan and come out the size of baseballs. Hot from the oven. Slathered in butter. Tasting them now, “it’s like you’re coming home,” said Kim Hedlund, of Wadena, one of Carlson’s daughters.
No one knows the origin of the recipe; it could have been a clipping from Good Housekeeping. But to the people who knew the feisty and funny Carlson, these were “mom’s rolls,” simple as that.
The rolls are so closely linked to this family matriarch and church camp cook that her daughters put the recipe on Carlson’s headstone when she died in 2016.
In a cemetery in Ponto Lake, Minn., about 30 miles southeast of Walker, anyone can walk up to the stone flanked by two hummingbird figurines — Carlson’s favorite bird — and leave with the instructions to take one family’s tradition and make it their own.
Headstones are getting more personal as families seek to memorialize their loved ones with unique details from their lives. “Beloved,” “loving” and “devoted”; “sister,” “father” and “wife” — those words describe only a small part of a person’s contributions to society, their interests, or the way they held a family together. Clip-art-style images — flowers, bears, religious symbols — only meet the needs of some mourners. But as people add more to the headstones of their family members, the business of making them is changing.
“It has become a different business than it was when I got into it. There’s way more personalization,” said Julia Gustafson, who hand-etches details onto headstones at Two Rivers Monuments in Elk River. Gustafson, known as “the Headstone Lady,” meets with customers under a banner that reads, “What do you really want on your tombstone?” She interviews them to identify what was important to them or to their loved one, and comes up with a plan to depict those sentiments on the memorial.

“I tell people, ‘This is your story. We’re not all going to be written about in history books, but we can write your story in stone,’” Gustafson said.