At 12:30 p.m. on a Monday, a rowhouse on a leafy street in Northeast Washington is completely empty. Less than five hours later, the three-bedroom residence brims with furniture, art and the kinds of baubles that make a house feel like a home: neatly folded hand towels in the bathroom, a dinosaur-shaped planter in the kids’ bedroom, an open backgammon board on the family room table.
What happened in between? Michelle DeLucia, owner of Sub Urban Staging and Design, came from a 4,000-square-foot warehouse in Silver Spring, Maryland, with two colleagues, three movers and enough stuff to make the space alluring for real estate photos and potential buyers. Then, they spent the afternoon transforming the rowhouse.
Rather than appealing to the specific tastes of one client, home stagers must make a space as enticing to as many people as possible. They want to ensure that buyers feel wowed online and in person, or at least prevent them from scrolling to another listing after mere seconds. There are certain tricks of the trade that simply won’t apply to people who are decorating their own spots — you probably won’t be steaming your bed skirts and bathroom towels on a frequent basis, for instance, as DeLucia and her team do — but many stager tricks and tips do apply to nesters. Here are eight.
Pick a foundational item for each room
It’s tough to know where to begin when staring at an empty room. “You pick that one thing,” DeLucia says. “Is it the rug you got in Morocco? Is it a sofa that was passed down that you had recovered or whatever? Start from that, and then you build. And everything else just kind of falls into place because you have started building on something you love.” That’s how she approaches staging each room: A piece of artwork or something else that’s eye-catching lays the foundation for all the other items to follow.
If you’re feeling stymied, look to your home itself for inspiration. Alex Hermes, an expert stager at Bella Staging in Charlotte, says stagers often get knocked for using only neutrals. While that works in some spaces, “each home has its own unique personality,” she says. “You can look at different aspects of the house, the year it’s built, the color scheme.” For a recent staging of a midcentury house, Hermes says, “instead of trying to modernize that too much, we just played into it with bright colors and things that were relevant in that era.”
It’s all about scale
DeLucia likes to have a large sofa to show off the possibility of a room, but she and her team also have their eyes peeled for how a big piece of furniture or even the placement of an end table could prevent a closet door from fully opening, or how it feels to walk through the room from each entrance.
Ashley Stout, co-owner of Sizzle Home Staging in Chicago, keeps this in mind, too, when she’s trying to figure out if the furniture is to scale for the room. “Is it going to affect the natural flow from one space to another?” she says. “You don’t want to limit your access to a door or a closet. You don’t want it to be blocking some window that’s giving you fantastic natural light.”
Do not fear the tchotchke
DeLucia’s stagings include a bevy of baubles. She thinks of accessories as a way to tell a story and to make a space feel like home. She’s picked up many of them on her travels, such as a little stuffed alpaca from a trip to Peru, but many of the gewgaws come from big-box stores, too. Her team always brings a bunch of faux plants, in varying styles and sizes of planters, to breathe life into each room.