When Eva Johnson was hoping to open “the dive bar of wedding venues,” she looked for a space in downtown North St. Paul, which is known for its small-town charm and blue-collar roots.
There, the Roseville entrepreneur found the “ideal” vintage storefront between two actual dive bars. So she transformed it into a wedding chapel called the Garter Toss, which fills the kitschy, heart-shaped hole left by the 2022 closure of the Mall of America’s Chapel of Love.
Johnson’s quirky venue is right on trend, as couples ditch traditional weddings in favor of more personalized experiences, including writing their own vows and even hiring tattoo artists to ink permanent party favors on their guests. A few years ago, a survey conducted by the Knot wedding website found that only about 20% of couples got married at religious institutions — half the rate from a decade prior.
The pandemic put a damper on the sort of highly produced, big-buck blowouts splashed all over social media. And the concept that replaced them — small-but-special micro-weddings — stuck around, Johnson says, because they’re less stressful to plan and more affordable.
The first couple to get married at the Garter Toss, Brooklyn and Jerry Larew, drove 13 hours from their home in West Virginia for their late-July wedding. The Larews, who spent part of their honeymoon in Wisconsin Dells, chose the chapel because of their shared love of kitschy fun.
The couple appreciated the venue’s Las Vegas energy and the nearby bars for the after party. “We wanted a space that would let us be ourselves and celebrate our way,” Brooklyn said.
Casual and personal
Johnson got the idea to open a wedding chapel after hosting several bachelorette parties at an Airbnb she owns north of the Twin Cities.
During her 20s and 30s, as she attended many of her friends’ weddings, Johnson noticed that a lot of Twin Cities venues felt the same, down to the interchangeable, blank-walled banquet rooms and required caterers. Even the once-fresh idea of getting married in a barn or a modernized warehouse started to feel stale.