CUPERTINO, Calif. – With a portfolio of smash-hit products and a reputation for innovation, Apple at first glance seems like an ideal place for a young entrepreneur to work before leaving to start the next big thing.
But in reality, the world's most valuable company plays by a set of rules that few other firms can get away with — let alone a start-up. Matt MacInnis learned that the hard way after leaving Apple in 2009 to found Inkling, which helps companies publish content to the iPad and other mobile devices. At Apple, he'd come up in a culture where most key decisions are made by those at the top, and secrecy is valued above all else — but his young company had to move quickly, and it needed press.
"I had a lot of bad habits when I came out of Apple," MacInnis said, recalling his reluctance to speak to the media and feeling like he had to make every decision himself. "It took me years to break them."
MacInnis' experiences illustrate some of the peculiar baggage that Apple entrepreneurs carry with them into the world beyond. The tech industry's most influential company imparts powerful lessons — with an emphasis on design and the customer experience that have bolstered its own phenomenal success and enhanced the prospects of some of its progeny.
But it also seems to hobble the future opportunities for others, leading to this odd but undeniable fact: Apple, a seeming hotbed of creativity, has spawned surprisingly few high-profile start-ups.
For all the entrepreneurs Steve Jobs has inspired, the company he built is not the easiest place to become one. The company's strict code of secrecy makes it hard for employees to make a splash before they leave One Infinite Loop, which can feel less like a part of Silicon Valley than a valley all its own, tech industry insiders say.
But despite their scarcity in Silicon Valley, there is no mistaking an Apple start-up, led by entrepreneurs who idolize Jobs and are carrying his principles forward. Jobs believed Apple would profit from bringing consumers joy, from the thrill of removing an iDevice from its sleek packaging to the wonder of exploring an Apple Store shrouded in a halo of white light.
Apple alumnus Jaron Waldman has concluded modern consumers delight in skipping the store entirely. Inspired by his hectic life as a young parent, he left Apple in 2013 to found Curbside, which lets Bay Area customers order items from retailers such as Target through an app and then pick them up in front of the store.