Welcome to “the last bite,” an end-of-week food and ag roundup from the Minnesota Star Tribune. Reach out to business reporter Brooks Johnson at brooks.johnson@startribune.com to share your news and favorite dips.
The fastest-growing food brand in the U.S. is Toom, a Minnesota-made garlic dip.
That’s according to the Inc. 5000 list out this week which ranks the country’s fastest-growing private companies.
Toom — on shelves at Target, Costco, Whole Foods and Cub locally — is also Minnesota’s top performer in all categories, including health care, manufacturing, AI, you name it. Toom came in 38th overall and had a whopping three-year growth rate of more than 6,000%.
Target alum Matt Joyce founded the brand in 2011, and it’s been a bumpy road to achieving this latest recognition.
“The first decade was essentially R&D to commercialize a category that’s never been commercialized before,” Joyce said. “We just went nationwide with Target a few weeks ago.”
The punchy garlic dip, inspired by the Lebanese sauce toum, is also at major regional grocery chains like Wegmans and Publix.
“We’ve been flying under the radar, kind of intentionally, for 14 years, and now we have wings, and we’re about to flip that switch,” Joyce said.