"Ahh, the Indiana Jones effect," anthropology Prof. William Beeman intoned solemnly. It was clear what was coming next: a scholarly dismantling, a pedantic pooh-poohing, of Hollywood's glamorization and fabrications of a serious science.
Except. ...
"We love it," exclaimed the chair of the University of Minnesota's Department of Anthropology, which includes archaeology. "There's no question our enrollment goes up when one of these movies comes out. And not just Indy. We have the 'Lara Croft' effect, the 'CSI' effect."
This might explain why the Archaeological Institute of America (AIA) last week named Harrison Ford to the organization's board of directors. The group promotes archaeological excavation, research, education and preservation worldwide, and AIA President Brian Rose said Ford's Indiana Jones character has played a major part in stimulating interest in archaeological exploration.
Ford's fictional exploits certainly reeled in Rob Lusteck when the U of M doctoral candidate was a boy. "I thought 'Raiders of the Lost Ark' was the greatest film ever, or at least since 'Star Wars,'" Lusteck said. And because there was little likelihood of his becoming a Jedi warrior or even an X-Wing pilot in this lifetime, the kid from Jackson, Miss., opted for anthropology.
Fellow grad student Steven Blondo also was in second grade when he decided he would be an archaeologist. But he said the Indy movies "solidified my decision" more than spawning it. "I mean, who wouldn't want to escape giant boulders and Nazis without losing your hat and always getting the girl?" said the Minneapolis resident.
Fortunately for Beeman and his fellow professors, most students arrive knowing that there's little Hollywood-style derring-do and glamour in this field of study. For the others. ...
"We quickly disabuse them -- get them out on the site with the little sable brushes," he said. "But the truth is that once students get some real field experience, they get excited."