question
What is the most efficient and affordable way to market an app that everybody needs, but not many know is available?
Mark McCoy
Reverd.com
answer
Here's a checklist of how to launch a mobile app:
First, the app needs to be available to download. The two primary places to submit it are the App Store (for Apple iOS apps) and the Play Store (for Google Android apps).
Second, just because a product can be found, doesn't mean it will be found. It's a crowded field, to say the least, with 1.5 million apps available in the App Store and 1.6 million apps available in the Android Store, according to Statista.com.
Given these staggering numbers, how can you make your app easier to find? There are a couple places to start, with no direct costs.
First, design your app experience so social sharing, referral incentives and app store reviews are part of the core user experience; this is often called growth hacking.