Auburn's football team is in the middle of spring practice with three quarterbacks fighting for the starting job and it's mostly crickets on the Plains.
"Nobody cares," said Phillip Marshall, an Alabama sportswriter who has covered Auburn sports for 50 years.
That's not March Madness. Gobsmacked is more like it.
The football school has lost its mind of over basketball with the Tigers' unexpected romp to the first Final Four appearance in program history.
Most years, late March and early April belongs to football, the calendar's second season in the south. There's football season and spring football.
Not this year. Basketball has catapulted to the top rung. The hoopsters have taken over Toomer's Corner, the intersection of Magnolia Avenue and College Street, which usually is covered in toilet paper on fall Saturdays after football wins but has gotten rolled with similar two-ply zeal over the basketball team's run.
"I think Charmin or one of these toilet paper companies needs to go into partnership with Auburn," assistant coach Steven Pearl said.
The state might need to borrow some rolls from their neighbors if the magic continues this weekend at U.S. Bank Stadium.