While other American cities threw $1 billion worth of financial incentives toward attracting Amazon's second headquarters, Minnesota submitted a "restrained" proposal offering only a fraction — $3 to $5 million.
Recently released bids from Scott County take a similar approach, attempting to bait Amazon with community culture rather than cash. Development sites in Shakopee and Elko New Market granted modest public subsidies and the freedom to design a space specifically for Amazon's needs.
"Amazonians and your guests would also have the benefit of Canterbury Park right next door," the Shakopee proposal stated, touting the suburban horse racing track. "Imagine being able to go cross-country skiing or snow shoeing there in the winter? Or moving a meeting outside into the greenspace?"
None of it was enough to land the online retail giant.
Minnesota failed to make the list of 20 finalists for Amazon's expansive corporate campus and its projected 50,000 employees. Local officials admit the endeavor was always a long shot. (Amazon waded through 238 applicants and is expected to announce its decision later this year.)
Yet, few details about Minnesota's unsuccessful bid have been released. More than a dozen sites, including Shakopee and Elko New Market, were offered by municipalities and developers to include in the state's official proposal. Greater MSP, a public-private regional promotion group in charge of submitting the plan, has denied repeated data requests from the Star Tribune seeking additional information. The organization cited a nondisclosure agreement with Amazon and confidential competitive information it says the bid contains as justification for keeping the state's overall bid private.
So far, Scott County's plans offer the biggest glimpse into how the state pitched itself.
The growing, affluent southwestern towns are located about 30 minutes from downtown Minneapolis or St. Paul. Though they vary in size — Shakopee has 40,000 residents, while Elko New Market has under 5,000 — both cities lie along major thoroughfares and have access to sprawling development sites.