As McDonald's, Wal-Mart, General Mills and other corporate egg buyers increasingly require roomier housing for hens, the egg industry is under pressure to move toward a future that's freer of cramped bird cages.
Iowa-based Rembrandt Foods, the nation's third-largest egg producer, last week became the latest to make a long-term commitment to producing cage-free eggs. The company plans to announce a major new cage-free egg farm by year's end.
"Everything we do in the future will be aligned with cage free," said Jonathan Spurway, Rembrandt's marketing vice president. Rembrandt is owned by Minnesota businessman Glen Taylor, who also owns the Star Tribune and the Minnesota Timberwolves.
Animal welfare activists have long and loudly criticized caged housing, where hens are packed so tight they can't flap their wings. Consumers took notice. Then, so did food companies, which over the past two years have been telling egg suppliers to phase in cage-free production over the next decade or so.
"They have taken a stand that spreads across the entire food system," said Josh Balk, senior food policy director for the Humane Society of the United States, an advocate for cage-free production.
Still, going even partly cage free will take at least a decade. It will be expensive for producers, and their costs will be at least partly passed down the food chain.
In California, which bans eggs produced in conventional cages, wholesale eggs posted an average weekly price of $2.46 per dozen over the past 52 weeks, compared with $1.86 in the Midwest, according to Urner Barry, a New Jersey-based commodity news service and poultry pricing authority.
Randy Pesciotta, an Urner Barry vice president, said that premium stems largely from California's cage-free rule, which the state's voters approved in a referendum and took effect Jan. 1.