Q: It is annual review time, and I am overdue for a promotion. As I do my self-assessment, I wonder about the best way to position my value while I write up my submission. I don't like to look braggy so am worried that I undersell myself.
Kim, 39, finance analyst
A: Start with a list of contributions you have made over the past year. This may not be as easy as it sounds. For one thing, memories fade, and for another, it sounds like you may tend to underestimate the value you bring.
To get a jump-start, try working backward through your most recent projects. Make a much longer list than you'll actually share, just to build momentum. Refer to your calendar, looking at meetings you had and people you engaged with.
Then enrich the story of what happened in each situation.
You might start with a simple statement: I completed Analysis X. Go on to explain why this mattered. How did it help someone?
Keep the business perspective front and center. Be sure you know your company's goals so that you can make statements like, "By completing Analysis X, I enabled the team to reach its goal on one of our company's key revenue objectives."
Your statements about your value should lead the reader to conclude that you already are performing at a higher level.