While conversations about the WNBA's growth may start with Caitlin Clark, any talk about the 2024 championship begins with the star-studded Las Vegas Aces led by A'ja Wilson and their quest to three-peat.
The Aces have been dominant on the court the past two seasons, becoming the first team to repeat as champion since the Los Angeles Sparks in 2001-02. They are plus-100 favorites to win it again when the league tips off its 28th season on Tuesday, according to BetMGM. New York at plus-230 is the only team close to the champs.
''We've come into games and we have a target on our back. We understand that,'' Aces guard Chelsea Gray said. ''But I think we understand that what got it done last year isn't going to get it done this year. No year has ever been the same in winning a championship.''
Wilson, last season's WNBA Finals MVP, and the Aces are looking for a third consecutive WNBA title — a feat only accomplished by the Houston Comets, who won the first four league championships.
But the buzz around the league has been centered on Clark, along with Angel Reese, Cameron Brink, Kamilla Cardoso and the rest of a rookie class that has been the most talked about in the past decade.
The brands the players built in college have led to sold-out jerseys and arenas. Teams have moved games to bigger venues to accommodate the demand for more tickets. It also helped get the league to finally have charter flights for road games.
For all the hype about the rookies, how they perform on the court will be key to sustaining the early focus they generated on the league.
Las Vegas is the solid favorite to win it all again, although the Liberty is expected to have something to say about that. New York returns all five starters from last season's team that lost to the Aces in the WNBA Finals.