At a time when big Minnesota utilities are raising retail electric rates, CEO Greg Ridderbusch of Connexus Energy proudly notes that his electricity provider to nearly 140,000 institutional and residential customers has frozen rates for a fifth year.
Ridderbusch, who runs one of Minnesota's five largest electricity retailers, says the frozen rates were made possible through energy conservation innovation and growing investments in solar energy throughout the eight-county service territory northwest of the Twin Cities.
The secret sauce includes: cost-saving rate options now chosen by 10% of customers, which provides rebates for cutting demand during peak times and also saves Connexus money by shaving the peak demand, most expensive wholesale power purchases; two-way automated metering infrastructure; and distribution-grid tools such as battery storage and voltage controls.
"This is a great way to start the year," said Anoka County Commissioner Scott Schulte, a businessman who represents Anoka, Andover and Coon Rapids. "Anoka County appreciates Connexus Energy's hard work to control costs while supplying such reliable service."
Ridderbusch has a favorite slide, which he displayed at a 2021 presentation to the Minnesota Renewable Energy Society, which says: "When we generate power from solar, in our service territory, it saves $30 per megawatt hour" compared to the $85 per megawatt hour that Connexus pays to its power wholesaler, Great River Energy.
"Our biggest opportunity for improvement now is to lower the cost of wholesale power purchased from Great River Energy (GRE)," Ridderbusch wrote Connexus customers recently. "Connexus works to maintain the lowest distribution cost in the state — a strength offset by the highest wholesale power costs."
Therein lies the rub. Connexus is the largest of the cooperative customer-members that own and buy power from Great River.
"We are ahead of the game," said Ridderbusch, a Great River executive before he joined Connexus. "We are an innovator and as a co-op we share what we do. GRE is a good, reliable solution for most of its members. But we want a different arrangement. We have a contract through 2045. The contract never anticipated the innovation of today."