Teng Lee and Chao Xiong had been hiking and camping for years, but they finally had enough.
Whether it was the noisy children, the doors slamming or the guitar-playing guy who inevitably finds his stage confidence after one too many beers at the campground, the pair was ready to strike out in search of a more restful camping spot in nature.
Two years later, Lee and Xiong were hooked on backpacking, which took them farther from the crowds — and out of reach of cellphone service. Last year, they turned their passion into a business called WanderBoth, providing guide-like services to other busy couples around the Twin Cities who don't have time to plan and pack their own excursions into the woods.
The premise is simple: People in urban areas often have a desire for tranquillity, adventure and escape, but lack the time to research and plan trips or the equipment needed for them. WanderBoth does all of this work for them, taking guests through every step of the journey.
"We gear it toward couples trying to get away from the dinner-and-movie habit by encouraging weekend getaways to unplug from technology," Xiong said.
The Outdoor Foundation's 2014 American Camper Report found the top barrier to camping is a lack of time, followed by planning, gear issues and packing. WanderBoth seeks to fill those holes by handling all of the logistics. Their clients' responsibilities are only toiletries and clothing.
"We aren't against technology. We are both pretty tech-savvy," said Lee, who works as a conversion analyst for Ditech Financial while Xiong works as an operations analyst for Wells Fargo & Co. "But you work eight hours a day, then spend hours commuting, and you are essentially working 10 hours a day. Then you have very little time to spend time together and talk without the distractions of Facebook or Twitter, so how about getting away where we don't get a cell signal?"
WanderBoth's start-up costs reflect its grass-roots nature. Several of Lee's and Xiong's recent birthdays or Christmases have consisted exclusively of gift cards to REI, the outdoor outfitter. They've invested about $6,000 in six new camping gear sets, which include stoves, backpacks, sleeping bags, tents, plates, cups, utensils and more.