The surprisingly popular Black Friday hit: Target's teddy bear

Here's what we know about the bear:

It was on sale at Target for $10 and was quietly tucked in the bottom righthand corner about halfway through the retailer's 36-page Black Friday circular.

The three-foot-tall brown bear isn't normally sold in Target stores, a company spokesman confirmed. It was one of those special buys just for Black Friday that retailers often bring in during one of the biggest shopping events of the year. And this particular bear was only available in stores, not on Target.com.

As Target's stores opened at 6 p.m. across the nation last night, the bear quickly became one of the first items to sell out within minutes. It was a common site in shopping carts, often heaped on top of big-screen TVs.

At the Target store in Minnetonka, I saw a mad dash for the bears, piled in a box toward the back of the store.

About 15 minutes or so after the store opened, this was the only one left and it was quickly snatched up after I took this picture.

Some shopping carts were stuffed with two -- in one case three -- teddy bears.

Still, it was an item that was not the radar of most experts who closely track the hot items on Black Friday. When I did a cursory search of Twitter, I couldn't find many mentions of the bear before yesterday.

So it appears to have been one of those Black Friday sensations that took everyone, including Target, by surprise. Here's how it played out on Twitter.

Later today, some more details began trickling in. Target says the bear was made by Best Made Toys. And the bear was the single bestselling plush toy it's sold on Black Friday (or Thanksgiving) in the last several years.