Pitch-A-Friend Twin Cities wants you to be the wingmate

First in an occasional series:

Dressed in “Team Lisa” T-shirts, two friends posing as savvy business-minded “Sharks” ran through a tight presentation of why any potential investor in the audience would be smart to date their friend.

“When you invest in Lisa you invest in your own future,” they said, as part of their “Shark Tank”-themed slideshow that included details like their friend’s love of travel (characterized as her global brand) and her humor (ability to improve laughter among her colleagues by 42%).

A crowd of singles, friends and curious supporters filled an event space at Forgotten Star Brewing in Fridley last Tuesday night for Pitch-A-Friend, a weekly dating event series that asks those who know their single friend best to vouch for them with the help of a slideshow presentation.

It is one of a handful of app-alternative dating events getting buzz on social media in the Twin Cities as millennial and Gen-Z daters report a renewed interest in meeting people face to face. From run clubs, to community education classes, to board game nights, younger people are giving real life a try as levels of dating app fatigue rise.

Pitch-a-Friend started in Philadelphia in late 2022 and launched in the Twin Cities in February. It’s already one of the more popular chapters in the country, averaging 75 to 100 people at each event. One meet up at Minneapolis Cider Co. earlier this year drew more than 250 attendees, said Jackie Carper, 25, the local organizer. She’s heard at least one success story from that night.

“The cool thing about our events and other in-person singles events is that everyone’s there with the same intention,” Carper said. “It’s a lot more low pressure.”

But a particular group’s attendance doesn’t make or break an event. The wingmen make it feel like a friend-focused party. And anyone attending might have a friend in mind for someone who’s been pitched.

The “Sharks” presentation was one of nine that night. With the help of a free drink token for courage, friends stand behind a podium with a mic in hand not unlike a school presentation, with a few Wi-Fi-related technical difficulties.

Those pitching should give the room basic information about work and hobbies, Carper said, as well as details that might spark conversation as potential dates mingle later, like favorite restaurants or movies.

“There’s a real opportunity for the friends to go deeper than just ‘this is their job,’ and ‘they have this many siblings.’ You really have the opportunity to tell us what makes your friend awesome,” Carper said.

Monica Lindley, who was pitched by two friends, decided to sign up when her mom sent her an Instagram video about the event. “Mama wins,” she said.

“I’m not a big public speaker, so even just sitting there watching my friends talk about me is a little out of my comfort zone,” Lindley said.

Whether she made a connection or not, the experience would be a good story to share, Lindley, 26, said. But she was hopeful the pitch would spark a meet-cute as she is sick of the apps and aware of the advantages of meeting in person.

“I mean, somebody can make you laugh and it changes the way that you feel about them,” she said.

Following the presentations, there’s a social hour for people to mingle over a beer — and maybe swap phone numbers with one of the pitchees.

Attendees wear green or red name tags to signal their openness to romantic connections. Recently they’ve added a sticker system to indicate whether attendees are interested in men, women and/or people of all genders, which was suggested by the Pitch community, Carper said.