James Bellefeuille, a 2011 graduate of the University of St. Thomas, was a disappointed young entrepreneur to learn a few days ago that his Vugo, a ride-share vehicle-advertising network, didn't make the cut for September's finals of the Minnesota Cup competition.
However, Bellefeuille and his partners, who raised seed capital of $250,000 in June and seek to expand their Minneapolis-based operation, have been overjoyed with the technology-trade press in recent days over a new Vugo electronic wrinkle that allows customers to tip their Uber drivers through the Vugo app.
Several thousand Uber drivers who use Vugo by displaying its app on a tablet mounted in their cars, can now make more with the "tip your driver" button. Uber didn't provide an electronic tipping mechanism, despite driver requests. Uber drivers could be tipped only in cash. And many passengers assumed the tip was included in the fare.
Bellefeuille should know. He was a part-time Uber driver for a couple of years and launched Vugo in February as a way to help drivers earn extra income. They get 60 percent of the revenue from the ads. That averages $3 per hour per driver. He said the best market so far for Vugo is Los Angeles, also one of the ride-sharing economy's hottest and largest markets.
Bellefeuille will be showcasing the company at Beta.MN, one of the events sponsored by advocates of the Minnesota fledgling-business economy that is part of Twin Cities Startup Week Sept. 8-13.
The www.twincitiesstartupweek.com activities were an overwhelming hit in 2014, so supporters doubled the number of events for this year, said co-founder Ryan Broshar.
In addition to visits to a variety of companies, there will be myriad seminars on everything from raising funds to marketing strategies, and more than a few beer-and-briefing sessions.
The formal activities include: the Minnesota Cup, formed more than a decade ago to surface and support some of Minnesota's innovative business and social enterprise ideas; Beta.MN, gatherings of "friends and founders" in support of Minnesota's start-up community; and Minne, a nonprofit organization dedicated to connecting the Minnesota technology community and promoting high-tech entrepreneurship.