Do Minnesotans love St. Louis rapper Nelly or do we just have a burgeoning fondness for nostalgic hip-hop?
Whatever the case, a sell-out crowd of 14,018 showed up to the State Fair grandstand on Saturday night — this year’s biggest concert crowd.
That’s impressive considering that Nelly performed after a Twins-Pirates game less than two months ago, on July 11, at Target Field, helping the fading ballclub draw a remarkable 40,100 fans, compared to their seasonal average of just 22,679.
Yes, Nelly is a draw. And so is old-school hip-hop as Ludacris and T-Pain proved with 2024’s biggest grandstand crowd, a sellout of 14,005. The vintage hip-hop parade has continued this year with Atmosphere, the veteran Twin Cities hip-hop heroes, pulling 12,036 fans on Aug. 30 on a throw-back bill that included Cypress Hill, the Pharcyde and Lupe Fiasco.
Nelly came with his own crew of ‘00s hitmakers on the Where the Party At Tour — Ja Rule, Mya and Ying Yang Twins.
The scene: The fans were up and partying from the first high-energy blast of the Ying Yang Twins to Nelly’s last jam 3 ½ hours later. Things may have dipped for a moment during Mya’s set of often chill R&B but this crowd came to party and they recognized and reacted — whether dancing, singing along or waving their hands in the air like just they didn’t care — to almost every selection by Nelly, Ja Rule and the Ying Yang Twins.
The music: This fairly seamless concert could easily have been someone’s playlist of ‘00s hip-hop and R&B. Nelly, 50, brought the St. Louis bounce, with its mix of melodies and sing-songy, almost nursery rhyme-ish raps. Ja Rule, 49, showed how a New Yorker blended gangsta sensibilities with pop and R&B instincts while Ying Yang Twins pumped up the energy with their Atlanta crunk. Grammy-winner Mya, 45, showcased her range of vocal sounds from the fiery “Lady Marmalade” to the slow jam “My Love Is Like…Wo.”
Biggest takeaway: The Ying Yang Twins were on fire, Mya was the perfect palate cleanser mixing singing and dancing, and Ja Rule was the kind of boastful New Yorker who had to take his Outkast T-shirt off to prove he’s been in the gym a lot.