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In 1973, Gov. Wendell Anderson was featured on the cover of Time magazine with the caption “The Good Life in Minnesota.” The issue’s feature story detailed the area’s unique combination of “the nation’s more agreeable qualities … courtesy and fairness, honesty, a capacity for innovation, hard work, intellectual adventure and responsibility.” A glowing review of a light on the hill.
As a child of the ’80s, I grew up in an era when Prince was Prince, when the Twins were winning the World Series, when my parents could pursue promising careers in health care and film production, when Target and Best Buy were cool, and when Minnesota culture was regularly celebrated in movies the world was watching. It was a time when many Minnesotans were winning so regularly that it became the expectation.
Growing up in the southwest suburbs, I felt the itch to spread my wings and move out of state for college. I landed in the fields of West Lafayette, Ind., at Purdue University, pursuing an interest in business and entrepreneurship. Two years into my undergraduate degree, I found myself at a crossroads — do I stay at Purdue and eventually take my skills to Chicago or the Bay Area and begin my career there, or move back to the Twin Cities and pursue my passions in the place I called home? I chose the latter, left Purdue, and transferred to the Carlson School at the University of Minnesota to complete my education, and I’ve stayed here ever since.
The early 2000s through the mid-teens was an exciting time to build a career in Minnesota. The Great Recession was challenging for many of us who were just starting our careers, but it wasn’t long before my fellow millennials were landing lucrative corporate and agency jobs once again. Though small, the startup scene was emerging and attracting young and hungry talent who believed they could overcome the impossible, and from about 2010 through 2020, they were doing just that. The area produced an incredible run of exits — SPS Commerce, Compellent, SportsEngine, Jamf, Preventice Solutions, Sezzle and others — reinforcing our national reputation for producing outsized innovation.
Not long after Prince died, something changed. It’s hard to point to any single source or cause. Bad luck? Bad policy? Complacency? Lowered expectations? All the above? It’s hard to say. But our local and national perception switched from a long run of winning to a long, hard slump.
If you asked someone outside of Minnesota what’s been happening here in the last five years, the common denominator in their response would likely be a story of loss. We’ve lost lives (George Floyd, Melissa Hortman, school shootings), we’ve lost national elections (Gov. Tim Walz’s failed vice presidential run), we’ve lost money (billions defrauded from state and national funding), our companies have lost value (Bright Health, Sleep Number, Polaris, Protolabs), and we’ve had a historic run of losses by our professional sports teams in the postseason.