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Medtronic eyes foreign markets, cost-cutting

The heart-devices maker plans to cut production costs 25 percent over five years, sell more abroad.

Bloomberg News
March 20, 2008 at 3:10AM
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Medtronic Inc., the world's largest maker of electronic heart devices, will cut manufacturing costs 25 percent over five years and boost overseas sales as it tries to maintain profit margins amid pressure to lower U.S. prices.

Medtronic is reducing parts and labor to make its devices, consolidating factories and shifting labor-intensive manufacturing to lower-cost countries, including Mexico, Chief Financial Officer Gary Ellis said Wednesday.

Medtronic is based in Fridley, but has only a small manufacturing presence in Minnesota, mainly in research and development.

Medtronic is enjoying more sales of its $30,000 defibrillators and other products overseas as it faces pressure in the U.S. to lower prices amid rising competition and health-care reform. The company wants to maintain its profit margin, even in lower-paying countries, by reducing production costs, Ellis said.

"When you're designing the product, get the manufacturing people back into the process," Ellis said at a Cowen & Co. analyst conference in Boston. "Reducing the cycle time reduces labor costs, reducing materials for piece parts reduces overall cost -- and it also then impacts the quality, because you don't have as many pieces that can break down."

As a result of lowering operating costs, Medtronic will maintain its gross margins in the face of potential "pricing pressures," Ellis said.

Medtronic last year halted sales of thin wires that connect defibrillators to the heart after they were linked to five deaths. The $5.6 billion market for implanted defibrillators shrank after Medtronic and competitors recalled faulty products in 2005.

Forecasting growth

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Medtronic forecast that it will increase revenue between 9 and 11 percent over the next five years and raise earnings per share 2 to 3 percent more than sales, Ellis said. The average 2008 earnings estimate of 26 analysts surveyed by Bloomberg is $2.45 per share.

"We need to have the lowest cost possible to try to maintain our margins moving ahead," Ellis said. "We don't necessarily know even whether all this will drive bottom-line growth, but it clearly will help us deal with any pricing pressures that we're going to experience as a company going forward."

The cost-cutting strategy seems "perfectly reasonable," given Medtronic's slowing U.S. growth, Les Funtleyder, an analyst with Miller Tabak & Co. in New York, said in Boston.

"They're also acknowledging markets outside the U.S., which are growing and generally pay lower prices," he said.

Medtronic shares fell 25 cents, to $48.09, in New York Stock Exchange composite trading. The company fell 1.3 percent for the year.

China, the world's most populous nation, will become Medtronic's third-biggest market, after the U.S. and Japan, within 10 years, Ellis said, driven by sales of pacemakers, heart valves, stents and spinal devices.

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Staff writer Chen May Yee contributed to this report.

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