Cookbook author and food activist Mark Bittman is known for tackling big topics. His 1998 "How to Cook Everything," revised for a 10th anniversary edition in 2008, is an award-winning encyclopedia of 2,000 recipes. It's considered a "Joy of Cooking" for a new generation, a hefty, one-stop reference with a style that's relaxed, thorough and flexible.
Since then, he's written 15 other cookbooks, including "How to Cook Vegetarian," "How to Bake Everything" and last year's "How to Grill Everything."
His new cookbook takes on the challenge of getting dinner on the table. "Dinner for Everyone" is organized by 100 iconic dishes — Bittman prefers to call them "concepts" — that are done three ways: easy, vegan and "all out."
For paella, there's Shrimp Paella Under the Broiler (the easy dish), Vegetable Paella with ripe tomatoes, green beans and eggplant, and the more complex Mixed Paella With Mussels. The Korean barbecue concept has an easy Roasted BBQ Brisket, Seared Rice Cakes as the vegan dish, and a 10-hour project, Korean BBQ at Home.
In a recent phone interview, I asked him how he arrived at dinner as his next topic.
"The meal that people are going to cook most often is dinner," he said. "It seemed like a good idea at the time. As we got deeper and deeper into it, we had this idea for a kind of umbrella with three things underneath it. It started as good, better, best, or something like that. We ultimately decided that instead of going from good to better to best, we would do these three different things.
"I think there are the three things that people want: They want fast and easy because everybody claims they don't have enough time, and a lot of people don't know how to cook, and obviously learning how to cook fast and easy is the way to start.
"People know they need to be eating more plant food, so they want to know how to eat more plant food.