Minneapolis marketing agency Little has added yet another civic logo to its portfolio. It recently unveiled the 30th brand identity it has done for the state of Minnesota in more than 30 years with the new logo it created to coincide with the grand opening of the Minnesota State Capitol last week.


The Capitol building in St. Paul had undergone an almost four-year, $310 million restoration project. The logo Little designed in partnership with the Minnesota Historical Society depicts the iconic dome of the building and the figurehead of a horse inspired by the 4-ton quadriga sculpture, called “The Progress of the State,” that sits on the Capitol’s roof above the main entrance.

“We’ve relished every opportunity to leverage design that builds emotional connections with the places that surround us,” said Joe Cecere, Little’s president and chief creative officer, in a statement. “That’s why our work with MNHS, Guthrie Theater, Macalester College and other local organizations has been so rewarding.”

Little has had a longstanding partnership with the Minnesota Historical Society for more than a decade. It created the branding for the Mill City Museum, which opened in 2003.

Other recent work Little has done includes for downtown St. Paul’s Capital City Bikeway and the Saint Paul Grand Round. Little also designed the new brand for the State of Minnesota which started to debut late last year as state agencies and board started to adopt the brand.

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