There is a fable about a little girl who was feeling particularly lonely and blue when she happened across a gorgeous butterfly trapped in the thorns of a blackberry bush. Taking great care not to tear its fragile wings, the girl's nimble fingers finally worked the insect free, whereupon, instead of fluttering away, it turned into a golden fairy who offered to grant any wish.
"I want to be happy!" the little girl cried.
The fairy smiled, leaned forward, whispered something in her ear and vanished. And from that day forward, there was no more happy spirit in the land than that child, who grew into a merry woman and a contented old lady. On her deathbed, her neighbors crowded around, desperate that the secret of happiness not die with her.
"Tell us, please tell us, what the fairy said to you," they pleaded.
The neighbor smiled benevolently, and whispered, "She told me that everyone — no matter how rich or secure or self-contained or successful they might appear — had need of me."
How true! Everyone needs to be needed. It brings tremendous satisfaction to know that you have a vital purpose in life, one that surely contributes to your happiness and contentment.
I've learned over the years that happiness comes from making other people happy. Successful people, as well as successful businesses, take great joy in finding ways to spread happiness. Why is Disneyland the "happiest place on Earth"? Is it any wonder that one of the biggest songs of the year is Pharrell Williams' "Happy"? How many Happy Meals do you think McDonald's sells? Have you ever attended a happy hour at your favorite watering hole?
Businesses that are clued in to what customers want find ways to incorporate "happy" into the sale. A new car doesn't drive any better because the dealership was decked out in balloons and offered free hot dogs. But a happy experience beats an ordinary one, most days.