I am often asked to name the single most important quality of a great salesperson. I usually say it's three things:
1. Hungry fighter.
2. Hungry fighter.
3. Hungry fighter.
Bottom line: All great salespeople must have enthusiasm. It's the one critical trait that you cannot teach. You can learn sales skills, product knowledge, how to plan, networking and pretty much everything else.
Enthusiasm is about passion, gusto, excitement and infectious energy to light up any sales call. But it's hardly limited to sales. I like to remind people that all of life is sales — you are always selling something, whether it's a product, a project, an idea or yourself — but unless you project enthusiasm, you might as well give up and take a nap.
Enthusiasm is critical in every profession. Major League Baseball star Pete Rose once was asked which goes first on a baseball player — his eyes, legs or arm. He said: "None of these things. It's when his enthusiasm goes that he's through as a player."
Here are a few examples of enthusiasm worth noting.