Minneapolis advertising agency Martin Williams has promoted Lori Yeager Davis, formerly the firm's senior vice president and director of engagement, to the role of president.
Davis has more than 20 years of experience with brands such as T-Mobile, Burger King and General Mills. She has worked at a range of local shops including Barrie D'Rozario DiLorenzo, Space 150, and Campbell Mithun. She also led the global licensed business unit of video game developer Activision.
As president, a new position at Martin Williams, Davis will be responsible for new business as well as for account planning and engagement.
"Lori is an outstanding partner and leader, with a diverse range of experience across agencies and clients," said Tom Moudry, chief executive and chief creative officer at Martin Williams, in a statement. "She represents the future of our business."
In her previous role at Martin Williams, Davis oversaw the account planning, media, customer relationship management, social strategy and analytics disciplines. In another recent leadership change, Laura Terry, the firm's chief marketing officer, has left Martin Williams to become CMO at Havas Chicago. She will not be replaced.
"I am honored and excited to expand my leadership role at a place I feel so strongly about," Davis said, in a statement. "We have created a culture of curiosity, and the reward is an agency built for modern marketing challenges. I look forward to leveraging the agency's inherent energy in new and creative ways."
Martin Williams, whose clients have included the Mall of America, Marvin Windows and Doors and Finnegans beer, is part of the Omnicom Group.
