Chuck Anderson, chief financial officer and co-founder of Chuck & Don's Pet Food Outlet, was not dogged by the recession.
"We saw positive, same-store sales growth during the recession, which was astonishing," Peterson said last week as he chatted about new stores.
So it's time to celebrate with a treat from 5 to 8 p.m. Tuesday at "yappy hour" at the new store on Central Avenue in lower northeast Minneapolis.
"We're happy with that store," said Anderson, 70, a dog-loving accountant out of the University of Minnesota Duluth. "It's surrounded by condos. We're on the verge of starting delivery service."
People love their dogs and cats, even during a recession. And the 18-store, 217-employee company has added a few more stores in the Twin Cities area and Denver.
"Our revenue in 2006 was $11 million and in 2011 our forecast is $30 million," Anderson said. "What we saw through the recession is that the mix we sell changed a bit. They're still feeding the pets, but instead of buying five rawhide bones they only buy two.
"Studies show that for most people, animal ownership -- especially if you are alone -- is good for your health. A lot of empty-nesters treat their dogs and cats well, maybe better than the kids. They spend the money. Our target customer was a 35- to 50-year-old woman with three kids and a dog or two. And our target customer is getting older. Those are the people who've got money. They have the wherewithal to provide for their animals with preferred food."
Chuck & Don's has a reputation for moving high-end pet foods, including a growing line of frozen products. Anderson said Chuck & Don's offers variety and builds customer loyalty through quarterly mailers full of coupons to 80,000-plus Twin Cities customers. There also is a rebate program. The corporate office and the stores are engaged in financial and volunteer partnerships with animal rescue groups and shelters through nutrition, adoptions and support of the Minnesota Spay and Neuter Assistance Program and related causes.