Mike Huckabee mounted an impressive campaign kickoff Tuesday, has a natural base among evangelical voters in the Republican Party and won eight states in the 2008 race. Joe Biden, who went nowhere in two previous bids, isn't running yet and may not. But if either has a chance of being elected president, it's the latter.
Huckabee ought to be a strong contender. A former governor of Arkansas, he came in second the last time he tried, thanks to his speaking skills, affable personality and (being a former Southern Baptist pastor) strong appeal to conservative Christians.
He showed more polish on television than any candidate since Ronald Reagan. He even killed it on "Saturday Night Live." He looked like a candidate who could spend four years broadening his base and capture the 2012 nomination.
But Huckabee took a different route. Since 2008, he's spent most of his time writing books aimed at conservative readers, doing talk shows on radio and Fox News, giving well-paid speeches and endorsing survival ration kits. His campaign so far is perfectly designed to assure him a nice living doing more of the same.
His new book, "God, Guns, Grits and Gravy," has a title you would use if you aspired to be president — president of Waffle House. It serves to 1) make a lot of urban and suburban voters think you're a bumpkin and 2) let conservative rural residents know you don't care what those fancy folks think of you. It's a way to corral the Sarah Palin fan club, but no one else.
Even more striking, pardon the expression, is his TV spot, "Rattlesnake," which claims the only way to deal with Muslim jihadists is the way you deal with rattlesnakes: "take their heads off with .410 shotgun or a hoe."
This spot will win the hearts of voters who enjoy a closeup view of a venomous serpent lunging straight at them, which I estimate at one in 10,000. It's a video only a herpetologist could love.
Actually, that's not true, because a herpetologist would reject the premise. In truth, rattlesnakes are not aggressive toward humans; they are shy and timid. It's hard to get bitten by one unless you actively seek them out — which, come to think of it, may have some parallels with terrorist groups abroad. But the lurid approach suits Huckabee, who is running to create a spectacle, not to win.