Your neighbor pulls up in a sweet new ride. Your co-worker announces she's taking yet another trip abroad. Your best friend upgrades to a bigger house in a better area of town.
You are pretty sure these people don't make a lot more than you do.
So how are they able to spend that kind of money?
Maybe they are up to their ears in debt, or they are trust-fund babies, or they will never be able to retire. Or maybe they have figured out the secret to money, which is: You can have anything you want. You just can't have everything.
The new car, that house and that exotic trip are the shiny end results of a series of decisions hidden below the surface. What we don't see, typically, are the trade-offs — or their consequences.
You see what others want you to see
That is important to remember when we are stewing about someone else's spending. Economists and psychologists say we care about our status, especially relative to our peers, and what we consume can be a way of keeping track. We may lose self-esteem if we fear our consumption is below the average of our group and gain self-esteem if we think our spending is above average.
That dynamic helps lead to the phenomenon of "conspicuous consumption," first identified by economist Thorstein Veblen in his 1899 book "The Theory of the Leisure Class."
Veblen coined the term to describe how newly wealthy people bought luxury goods to display their economic power and boost their social status.