The white dove release business is reaching new heights of popularity in Michigan.
Bird handlers and business owners are doing multiple releases every week at events like weddings, funerals and high school proms.
The latest trend is "gender reveals," where partygoers look for a blue or a pink-painted dove to find out whether the expected baby is a boy or girl. (Handlers say the paint is safe and soon washes off.)
The most common bird release in Michigan is for funerals.
"That lasting image of a dove taking off is far nicer I think than a shovel full of dirt," said Joan Luther, owner of Winged Occasions dove release in Flat Rock, Mich.
There are roughly a dozen small and large dove release operations in Michigan. (The birds are actually selectively bred homing pigeons.)
The price for a dove release starts about $150 and varies based on the number of birds, weather conditions and the event's distance from their home. The longer the distance, the higher the risk that not all pigeons will return.
For well-trained birds, the greatest danger isn't getting lost but being attacked by a hawk. That is why some handlers have already stopped flying their birds over long distances for the rest of the year.