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What analysts are saying: General Mills stands by cereal

September 21, 2013 at 9:14PM
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On Wednesday, General Mills reported its first-quarter financial results, including a 4 percent increase in U.S. cereal sales compared with the first quarter last year. The quarterly growth was a reversal of the trend in U.S. cereal sales.

U.S. cereal sales from General Mills, Kellogg and others have declined for three straight years. For the year ended May 26, Golden Valley-based General Mills had reported a 2 percent decline in U.S. cereal sales.

Jack Russo, an analyst at Edward Jones, told the Star Tribune: "The category has been weak, but I think [General] Mills responded to that appropriately, saying they are big believers in the category long-term."

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Patrick Kennedy

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