A veteran saleswoman who revived a collapsing printing company she acquired in 2014 will be honored later this month as the Minnesota small-business woman of the year by the National Association of Women Business Owners (NAWBO).
CEO Wendi Breuer of what is now SeaChange Print Innovations of Plymouth will receive the top award from the Minnesota NAWBO chapter for demonstrating long-term "innovation and perseverance" until she achieved success.
"Wendi is a true visionary and gets results through inspiring her team," said Mary Nutting, NAWBO board president. "She has been able to cut through barriers and achieve success in a highly male-dominated [printing] industry.
Breuer left a sales job and led an investment group that put $10 million into acquiring and investing in new equipment, printing technology and IT infrastructure at SeaChange. Sales grew 75% to $21 million over five years, as employment rose from 65 to 100.
"It truly was a leap of faith," Breuer said in a telephone interview. "I saw the opportunity to start a brand-new company. I was 44, and it was time, if I was ever going to start my own company."
Breuer said that the company had been neglected, right down to its leaking roof.
"Employees hadn't had reviews or raises for eight years. The air conditioning didn't work. Zero new-business development. It went out of business," she said. "I acquired the assets. We fixed the air conditioning and much more."
Breuer said new leadership has been the key, including in sales and customer service, new hires and a reinvigorated workforce.