As leaders in downtown Minneapolis, we often get together to celebrate our successes. Nicollet Mall is being redesigned for the next 50 years, and the project is on schedule and on budget. Target Center is being renovated to attract hundreds of thousands of new spectators and fans. Downtown East Commons is about to have its first full spring and summer season. Hennepin Avenue, the heart of our downtown, continues to draw hundreds of thousands of visitors each year, and its marquee lights continue to shine.
Leadership also comes together to help meet our challenges. Recently, we brought together leaders from the public, private, and nonprofit sector to address an issue that has understandably been the source of frustration and anger: an increase in individuals engaging in behaviors on Hennepin Avenue — like public intoxication, fighting, catcalling and, at times, worse — that are unpleasant, unwelcoming, and leave people feeling unsafe.
We are implementing an innovative plan to make sure that Hennepin Avenue is, and feels, inviting, welcoming, and safe for everyone, from every neighborhood, at every time of day. This plan is specific to these daytime behaviors and is a complement to other strategies we — the city of Minneapolis, neighborhood organizations, and other partners — are working on to reduce violent crime at night on Hennepin and downtown, and to transform the nighttime experience in the Warehouse District.
The plan is based on three principles:
First, that we cannot simply arrest our way out of this challenge. Law enforcement is an important part of this plan, but cannot by itself make Hennepin Avenue the safe, inviting destination for everyone that we all want it to be.
Second, that outreach, assistance, and human connection can often be more effective strategies for creating new expectations and a new, welcoming climate than law enforcement alone.
Third, that to increase positive engagement and activation of underutilized spaces will require the public, private, and nonprofit sectors to work together.
The plan we have developed, which is rooted in these principles, went into effect last weekend. It lays out a set of actions in four areas: outreach, activation, legislation and a foundation of law-enforcement presence and effective policing.