NEW YORK — Viacom Inc. said Friday that its fiscal third-quarter net income rose 20 percent, as it reaped more in fees for its cable TV channels and advertising revenue got a boost from improved ratings at key networks.
The New York company, which owns Nickelodeon, MTV, Comedy Central and Paramount Pictures, posted an adjusted profit that fell a penny short of Wall Street expectations, but its revenue came in higher than expected.
Executives said they expected a continued resurgence in ratings — especially at the company's Nickelodeon children's network — and announced the doubling of its current stock buyback program to $20 billion.
The company added that it plans to buy back $2 billion in shares under the expanded program over the next several months. Viacom shares, which have gained 50 percent this year, hit an all-time high of $80.93 Friday and closed up 6.5 percent at $79.17.
In a conference call with investors, Viacom President and CEO Philippe Dauman said the company continues to see ratings improvement at its TV networks, especially Nickelodeon, which has struggled recently.
"Nickelodeon is clearly on the way back with new live action and animated hits that fuelled robust ratings," Dauman said.
Dauman also pointed to Viacom's recently struck distribution deal with Amazon.com and the box office success of the Paramount Pictures films "Star Trek Into Darkness," "World War Z."
Sterne Agee analyst Vasily Karasyov called the results "Very encouraging" and backed his "Buy" rating for the stock. He noted that the company posted its highest U.S. advertising growth rate since the fourth quarter of fiscal 2011, which will make short-term investors happy, while the increased stock buyback program will please value-oriented investors.